40 RULE

A POWERFUL GOODBYE -THE FINAL CHAPTER OF 40 RULE

After building something truly special with our community, it’s time for a bold new direction. 40 Rule was never just about clothing — it was about mindset. About pushing beyond limits. About knowing: when you think you’re done, you’re only at 40%.

This chapter is closing, but the legacy lives on.

As a thank you, we’re releasing our final collections — with up to 60% off. This is your last shot to own the style that defined the movement.

Alex M., Toronto

Finally, a brand that perfectly combines style and comfort. 40RULE’s pieces are versatile, durable, and effortlessly cool.

Daniel S., New York

Always the perfect fit. 40RULE blends premium fabrics with a sharp, modern design—my top choice for standout menswear.

Matteo R., Milan, Italy

From fit to fabric, every piece feels top-tier. 40RULE’s clean, minimalist designs have completely elevated my wardrobe.

Chris L., Los Angeles

Outstanding quality. The fabrics feel luxurious, and the craftsmanship is next-level. 40RULE sets a new benchmark for menswear.

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ABOUT US

40RULE

Fourty Rule was built for those who know true strength begins where comfort ends. Inspired by the "40% Rule," we design premium menswear that embodies power, resilience, and style — made to be lived, not just worn.

Featured collection

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Sale

Casual Loose Fit Set

$68.99 $54.99 Save 20%

Sale

Chic men's T-shirt

$66.60 $49.95 Save 25%

Sale

Yacht Polo - White

$90.00 $49.99 Save 44%

SANTE | Polo Shirt

$59.95

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7 products

★★★★★
Third time ordering, still solid. Everything runs smooth from checkout to delivery. No issues
Tyler H.
Mississauga, ON

★★★★★
Sent in a quick question, got a reply within the hour. That’s how it should be.
Daniel S.
Vancouver, BC

★★★★★
First time ordering and it left a good impression. Delivery was on time, no hassle. Would order again.
Alex M.
Calgary, AB

★★★
Shipping took a day longer than expected, which was a bit annoying. The updates helped, but still not ideal. The rest of the process was fine
Marcus D.
Regina, SK