40 RULE

Style with purpose

Fourty Rule is premium menswear designed for those who refuse to quit when it gets tough. Inspired by the 40% rule, we create clothing for the driven — the ones who push past limits and keep going. This is more than style. This is a mindset.

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Alex M., Toronto

Finally, a brand that perfectly combines style and comfort. 40RULE’s pieces are versatile, durable, and effortlessly cool.

Daniel S., New York

Always the perfect fit. 40RULE blends premium fabrics with a sharp, modern design—my top choice for standout menswear.

Matteo R., Milan, Italy

From fit to fabric, every piece feels top-tier. 40RULE’s clean, minimalist designs have completely elevated my wardrobe.

Chris L., Los Angeles

Outstanding quality. The fabrics feel luxurious, and the craftsmanship is next-level. 40RULE sets a new benchmark for menswear.

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ABOUT US

40RULE

Fourty Rule was built for those who know true strength begins where comfort ends. Inspired by the "40% Rule," we design premium menswear that embodies power, resilience, and style — made to be lived, not just worn.